About Brandon

Hello and welcome! I’m Brandon Gustafson. I’m an author, entrepreneur, and self-help junkie. At my core I’m a Builder. I love taking a vision for something, putting the pieces together, and bringing it to life. 

My goal is to help build people up through exploring how we can build a better life. Instead of wishing life was easier, I would rather focus on building skills and knowledge to better take on our daily challenges.

Brandon Gustafson Headshot

What You'll Find Here

The question I explore though my work is, “How can we life a better life?”

My writing covers topics like:

  • Mindset
  • Habits
  • Finance
  • Skill development
  • Mental models
  • Health

…and more. I value practicality. I strive to ensure my writing is actionable so you can leave having learned something, while being entertained along the way!

I am always looking for new insights into how we can live better lives and how to apply them. A lot of what I write about covers things I wish I knew more when I was going through school and when I started working. I believe everything we learn builds on each other and over time can transform our lives. I don’t have all the answers, but am happy to share what I’ve learned. I hope the perspective I offer can give you something to think about. 

About Me

I wanted to share a little bit more about my personally!

Author – I published my first book, Hard Wired: A Practical Guide to Training Your Mind, in 2019. 

Athlete – I have completed 2 marathons (Grandma’s in Duluth, MN and the Sydney Marathon in Sydney, Australia), the Voyageur 50 mile ultramarathon in Duluth, MN, and the World’s Tough Mudder, a 24-hour obstacle course race. 

Entrepreneur – I started my first business, Ubifit Nutrition, a sports nutrition company selling preworkout in college. I am always thinking about potential new business ideas.

Gamer – I grew up playing video games and I still love playing. My favorites include the Assassin’s Creed series, The Witcher, Skyrim, Crusader Kings 2, Minecraft, and a ton of PS2 throwbacks like Sly Cooper, Rachet & Clank, and Kingdom Hearts. 

Movie Lover – Going to the movies is one of my favorite things to do. I rate every single movie I watch on IMDB – currently 1100+ ratings. All time favorite is the Prestige. 

Reader – This probably comes as no surprise as a writer, but I spend a lot of time reading. On the nonfiction side, Shoedog by Phil Knight is a favorite. On the fiction side, I can’t get enough of all the Rick Riordan mythology series.